AI recommends businesses. Are you mentioned? 

We read your site, work out what you offer and to whom, and in the full scan we ask twenty buying questions your customers ask right before they spend money. The free scan checks your site on six areas, from message clarity to AI readiness. The questions go to ChatGPT and Claude, with web access switched on. Then we count which businesses get recommended in each answer, and in what position. We never put your name in the question, because then you only measure whether a model can repeat a name.

Because they trust different sources. One leans more on comparison sites, the other more on your own site or an industry directory. That's why you get a separate score per assistant: it shows where you're missing out most.

It's both. SEO is about a position in a list of blue links; GEO is about whether an assistant names you in an answer that only has room for three businesses. The signals largely overlap: of our 25 checks, 16 count for both. Each finding says which one it is.

Yes. You can scan any website, including a prospect's or a competitor's. The report gets its own link that works without logging in, so you can simply forward it. Want several scans a month for your clients? Email info@oddbird.nl.

Often enough to measure, not so fast that you need to check it daily. A repeat scan every month shows whether your changes actually work.

Your report is ready within a few minutes, so you know right away where you stand. What you change after that, AI assistants don't pick up immediately: they have to read your site again, and the sources they cite have to move too. Expect weeks to a few months before you see it in the answers. That's why a subscription re-measures every month, and why the first quarter is fixed: one month is too short to tell whether it works.

For the scan, nothing but entering your website. After that it's your choice. You can take on the action plan from your report yourself or hand it to your web developer: each point says what to do. Or Oddbird carries it out, one-off or with Done for you. In the call after your full scan we then agree what we'll do and what access we need.

Partly, yes, and we'll tell you so. Asking an assistant yourself is a fine start, and many points in the action plan you can change yourself. What's hard to do on your own: asking twenty buying questions without your own history counting, asking each one several times, and repeating that every month in the same way so you can see whether things improve. That's what Oddrank does.

In the Netherlands, an in-house SEO specialist earns around 47,000 euros gross a year in 2026, before holiday pay and employer costs (Searchlab). An SEO agency costs most small and mid-sized businesses 1,000 to 2,500 euros a month, at hourly rates of 85 to 135 euros (Next Win, Searchlab). A one-off audit from an agency alone easily costs 750 to 3,500 euros. With us, the full scan is a one-off 250 euros, Monitor is 99 euros a month and Done for you is 499 euros a month, excluding VAT. That works because our measuring is automated: the hours go into work on your site, not into making reports.

After the full scan you create an Oddrank account. It holds all your measurements and reports in one place, and with a subscription you also see your progress month by month. You can download every report as a PDF with one click, handy to keep or pass on. The report also has its own link that works for six months.