Maretti Car Care
Car coating and detailing
Craft for enthusiasts, with a promise that did not show it
The technical foundation was better than at most businesses this size. The bottleneck sat at the front: an 86-character title and several main headings, so nobody took away one clear promise.
Visit the website- AI referral traffic
- +63%
- AI bot traffic
- +48%
- AI citation share
- +31%
- AI visibility
- +8%
Measured in the client's own analytics and server logs, not an estimated score.
The situation
Maretti treats cars for people who deliberately invest in them: ceramic coating, polishing, interior detailing, convertible roof impregnation and smart repair, with a mobile service that comes to the customer. There is a membership for ongoing care.
Technically the site was in good shape. Search visibility sat at a hundred and the structured data contained LocalBusiness, PostalAddress and VideoObject. That is exactly the layer an AI model uses to establish what kind of business this is and where it sits, and you rarely see it at craft businesses this size.
The bottleneck sat at the front. The page title was 86 characters and listed six services, and there were several main headings on the page. Google truncates a title like that, and an AI model writing a summary cannot tell which heading is the subject. That is why message clarity scored 20 while the work itself is excellent.
Where it started
56 / 100
Measured with Oddbird's findability scan on 8 September 2026. Anyone can repeat it on the same domain.
- Search visibility100
Sitemap, robots.txt and canonical present
- AI readiness90
LocalBusiness, PostalAddress, VideoObject and WebSite in the structured data
- Trust and proof65
Client names, registration and VAT details, address and privacy statement
- Conversion path35
Actions towards contact and membership, but no form on the home page
- Insight25
No blog, no analytics or pixels
- Message clarity20
86-character title listing six services, several main headings on the page
The plan
In order of leverage.
- 01Week 1
One promise up top, one main heading per page
The only area below 25, and exactly what Google shows and what an AI model takes as the summary.
- 02Week 1
Bring the title down from 86 to under 60 characters
Anything past sixty gets cut off in search results. Half the sentence disappeared.
- 03Week 2
Enquiry form on the home page
Someone who is convinced should be able to act immediately, without clicking through first.
- 04Week 2 to 4
Give the membership its own place
The distinguishing product sat among the services rather than above them.
- 05Ongoing
Proof: before and after, and what a treatment does over time
In this trade showing the work convinces more than describing it. The material existed, just not where the decision is made.
The technology did not need repairing. The gain sat in the message and in the route from visitor to enquiry, and both are a matter of days rather than months.
“Since they helped increase the visibility of my car detailing business, Maretti, I’ve noticed a clear increase in revenue. Communication has also been excellent throughout the process.”