Welcome to the new client engine.

Because they trust different sources.

One leans more on comparison sites, the other more on your own site or an industry directory. That's why you get a separate score per assistant: it shows where you're missing out most.

It's both.

SEO is about a position in a list of blue links. GEO is about whether an assistant names you in an answer that only has room for three businesses.

The signals largely overlap: of our 25 checks, 16 count for both. Each finding says which one it is.

Often enough to measure, not so fast that you need to check it daily.

With a subscription we measure every week, so you see whether your changes actually work.

We weigh what is proven to work.

Many GEO checks score things like an llms.txt file or headings phrased as questions. Research across tens of thousands of sites shows these barely do anything, and part of what is sold as GEO has counted as spam at Google since 2026.

We give the most weight to what demonstrably counts:

• being found in the search engine behind each assistant;
• being mentioned on other sites;
• your Google profile and reviews;
• pages that answer buyers' questions.

And whether it works, we measure with real answers from the assistants themselves, not with a checklist.

Your report within 45 minutes to an hour. The effect of your changes in weeks to a few months.

AI assistants don't pick up changes immediately: they have to read your site again, and the sources they cite have to move too. That's why a subscription re-measures every week.

Do give it a few months: one month is usually too short to tell whether it works. That is why Done for you runs at least three months; Monitor you can cancel any month.

Often, yes, because much of the work is plain SEO. We don't promise a position in Google.

What we improve on your site is read by AI assistants and Google alike:

• titles and descriptions that say what you do and where;
• structured data, so your name, address and services are machine-readable;
• a faster site and images with a description;
• articles that answer a question your customers ask.

Each finding in your report says whether it counts for AI, for Google or for both.

For the scan, nothing but entering your website.

After that it's your choice:

• do it yourself: take on the action plan from your report or hand it to your web developer, as each point says what to do;
• let us do it: with Done for you we do the work that pays off most every month. You approve it, we put it live and measure whether it works.

Partly, yes, and we'll tell you so.

Asking an assistant yourself is a fine start, and many points in the action plan you can change yourself.

What's hard to do on your own:

• asking twenty buying questions without your own history counting;
• asking each one several times;
• repeating that every week in the same way, so you can see whether things improve.

That's what Oddrank does.

Yes.

You can scan any website, including a prospect's or a competitor's. The report gets its own link that works without logging in, so you can simply forward it.

Want several scans a month for your clients? Email info@oddbird.nl.

A fraction: our measuring is automated.

What it costs elsewhere in the Netherlands:

• an in-house SEO specialist: around 47,000 euros gross a year, before holiday pay and employer costs (Searchlab);
• an SEO agency: 1,000 to 2,500 euros a month for most small and mid-sized businesses, at hourly rates of 85 to 135 euros (Next Win, Searchlab);
• a technical audit from an agency alone: 500 to 2,500 euros.

With us, excluding VAT:

• the full scan: a one-off 295 euros, which comes off your first invoice if you take a subscription within 30 days;
• Monitor, if you do the work yourself: 245 euros a month;
• Done for you, if we do the work: 1.250 euros a month, at least three months, no setup costs;
• for larger organisations the audit from 2.500 euros, and Enterprise on request.

The hours go into work on your site, not into making reports.

Bronnen:Searchlab, March 2026Next Win, June 2026

In your Oddrank account, and yes, as a PDF with one click.

After the full scan you create an account. It holds all your measurements and reports in one place, and with a subscription you also see your progress week by week.

Every report also has its own link that works for six months.