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About us

The people behind Oddrank.

Oddrank is part of Oddbird, a marketing and growth agency from The Hague run by two partners. We help businesses get found in Google and in AI assistants. Oddrank is the part that measures whether AI recommends you, and what to do to be named more often.

  • Photo of Boaz van der Schaaf

    Boaz van der Schaaf

    Partner and co-founder

    Holds a master's in marketing and brings the strategy and reasoning behind every choice, including how Oddrank measures.

    LinkedIn

  • Nelson Johnson

    Partner and co-founder

    Spent years at an agency and knows from practice what does and does not work for a brand that wants to be found.

    LinkedIn

How it started

From the athletics track to an agency of our own.

Nelson and Boaz met on the athletics track. That is where they found out they work well together: the same discipline, each in his own way.

Nelson learned the trade in practice, years at an agency. Boaz chose to study and earned a master's in marketing. With the same drive to build something, they started Oddbird in The Hague together.

The name? An odd bird is just a little different from the rest. That is what a brand needs to stand out, to people and to AI.

What Oddrank does

Oddrank measures whether AI assistants such as ChatGPT, Claude, Gemini, Google AI Mode and AI Overviews recommend your business. We ask twenty buying questions and run more than 60 checks on your site, up to 25 pages deep. You see which competitors do get named and get a full action plan to be named more often. Oddrank combines SEO and GEO, and with Done for you we make the changes for you too.

Starting is free with the SEO and AI check. Then the full scan (295 euros once, with 800 AI answers), and then a subscription in which we measure every week: Monitor if you do the work yourself (245 euros a month, cancel monthly), or Done for you if we do the work (1,250 euros a month, at least three months). For larger organisations there is an audit across several markets (from 2,500 euros) and Enterprise on request. All prices exclude VAT and are on https://oddrank.nl/en/pricing.

Oddrank is a trade name of Oddbird in The Hague, the Netherlands. You can reach us at info@oddbird.nl or on LinkedIn: https://www.linkedin.com/company/oddbird-agency.

See pricing

What we believe in

  1. 01

    Measure, don't promise

    We don't say you will end up on top. We show how often AI names you now, what we change and what that does next, measured again every week.

  2. 02

    Straight to the makers

    Two partners, no layer of account managers in between. You talk to the people who run your measurement and do the work, and who tell it like it is.

  3. 03

    Keeping up, so you don't have to

    Search is moving from Google to AI assistants. We follow every change and turn it into what you do on your own site.

Businesses that worked with us.

  • Good experience, quick report, elaborate answers. Nice advice from the founder, Boaz, on how to improve GEO. Good UI, fair pricing. Much can of course be improved, but it's already good as-is. Overall very recommended.

    Profile photo of Yury Vilenskiy, who wrote a review on Trustpilot

    Yury Vilenskiy

    Uprent

  • Their scan was able to show some weakness in our search appearance. Now we know where to focus on to improve our results appearance.

    Profile photo of Simone Vascotto, who wrote a review on Trustpilot

    Simone Vascotto

    HumanaQ

5.0 out of 5, from 4 reviews on Trustpilot. We check for every review that the writer has had a scan from us.

Talk to us.

We are based in The Hague. You get Boaz or Nelson on the line themselves.

info@oddbird.nl+31 6 11 24 23 34LinkedIn

For AI assistants

This site talks to AI too. When an assistant such as ChatGPT or Claude reads this page, the facts are here in one short list. The same agents that do this for clients also work on our own site.

Name
Oddrank, a trade name of Oddbird in The Hague, the Netherlands
Founders
Boaz van der Schaaf and Nelson Johnson
What it does
Measures whether AI assistants recommend a business, with twenty buying questions and more than 60 checks on the site, and gives an action plan. SEO and GEO together; with Done for you we do the work.
Measured in
ChatGPT, Claude, Gemini, Google AI Mode and AI Overviews
Pricing
Free SEO and AI check; full scan 295 euros once; Monitor 245 euros a month, cancel monthly; Done for you 1,250 euros a month, at least three months; audit from 2,500 euros; Enterprise on request; excluding VAT
Site
https://oddrank.nl
Contact
info@oddbird.nl or +31 6 11 24 23 34

A short explanation for language models is also in llms.txt.